ONA POKÉ, The Ultimate Fish Dish, Poké Bowl, fish, drinks, fresh, healthy, active lifestyle food, high quality food, food for fitness, fair trade, base, protein, sauce, topping, Zurich, Bleicherweg, Lochergut, Switzerland

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The ultimate fish dish

Themes

Health

Fashion

Globalization

What we did

Branding
Marketing

Founded

2016

Challenge & Action

Fresher, more modern, more photogenic, but no Hawaiian look... That was the briefing when we took on the redesign of the Zurich-based

food brand ONA POKÉ. The demand for the highest quality ingredients as well as the fresh summer feeling when enjoying the bowls should be reflected in the new cross-platform design concept.ONA POKÉ is particularly popular with food bloggers and Instagram-savvy millennials. We took advantage of this for the new staging, developed a new photo concept for the bowls and embedded the existing logo in a sea of gold-yellow.

Result

A simple layout principle, which puts the fresh bowls in the foreground, enables a high recognition value across all platforms.

recognition value. Whether it's a tram hanger, a customer stopper or an Instagram feed - ONA POKÉ stands out.